image

Direct Mail

Bringing the customer to you. Signed, sealed, delivered.

There’s no doubt that when done correctly, direct mail can significantly increase foot traffic, phone calls and, above all, sales for your business. Plus, thanks to detailed reporting, it’s one of the only marketing channels that can be tracked 100%, which allows you to put a real dollar amount to your direct mail campaign. At Neo Marketing, we provide turn-key direct mail services that prove direct mail not only works but can also be a huge win for your business. In fact, it’s so easy, you’ll be wondering why you haven’t been utilizing this incredible strategy all along.

Direct Mail with Neo Marketing

In this technologically advanced world of smartphones and cloud everything, a large number of your prospects and customers actually enjoy getting direct mail. There’s something nostalgic about receiving a physical letter in a physical mailbox. But how do you get them to go from merely reminiscing to actually engaging with your letter and contacting your business? At Neo Marketing, our direct mail department will start by constructing a well-planned direct mail strategy that’s supported by concrete data. Once your strategy is in place, our in-house design team will create the mailer, taking into account any input you provide. We can even make it look like it was sent right from your office, complete with a handwritten sticky note and a live stamp. Next comes the most important step: Developing a list recommendation. All of our lists are carefully and meticulously prepared using a combination of existing customers and prospects. We dig deep into each list, going from entry to entry, so we can remove duplicates, scrub out entries to which a mailer shouldn’t be sent, and clean up data so it’s clear and correct. Finally, we take care of the printing and mailing and will even ensure that your campaign is compliant with any co-op requirements that your business must meet. All you have to do is sit back and watch customers flock in.

Measuring Results in Dollars and Cents

One of the biggest benefits of direct mail is that it allows you to accurately track and measure the success of each campaign down to the individual recipient. At Neo Marketing, we can accomplish this reporting in a few ways, depending on what action you want your audience to take. If you want them to call your business, then we’ll set up a unique tracking number specifically for that mailer. If you want to increase foot traffic in your store, we can attach a promotion to the mailer that the customer must present in order to redeem it. But our favorite way of tracking the success of your direct mail campaign is by measuring conversions. By comparing the mailer list to your sales/service reports, we can accurately measure conversions and see exactly who responded to your mailer.

Learn More About Direct Mail for Your Business

Whether you’ve used direct mail in the past or you’re looking for new ways to reach your audience, there’s no denying how powerful a properly executed campaign can be for improving traffic and sales. You can learn more about the power of direct mail with Neo Marketing by contacting one of your local Sales professionals listed here on the site.

Digital Marketing